WildAid works to reduce the demand for endangered species parts and products and to put an end to the illegal and unsustainable wildlife trade. WildAid use high-impact, culturally sensitive, customised multimedia campaigns to encourage a shift in consumer behaviour under the slogan 'when the buying stops, the killing can too'. WildAid messages reach up to 1 billion people ever week and are supported by over 80 high-profile wildlife ambassadors including Jackie Chan, Yao Ming, Ang Lee and Harrison Ford.
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